Woolworths Goes Down The Pan

The news that Woolworths has gone down the drain came of no real surprise to me. They've been stuck in the dark ages since the development of the Internet. Their business model was fundamentally weak. Their big stores throughout the country were a completely useless business model. As they were not selling items of stock, their stores looked more like the local pound shop than the Woolworths that the traditional brand used to represent.

Why didnt they just take advantage of e-commerce when it was all kicking off?